As the demand for quality eye care services continues to rise, opticians face the challenge of attracting and retaining top optical candidates
Hiring skilled and passionate professionals is crucial for delivering exceptional care to patients and ensuring the success of your opticians’ practice in the long run.
In this blog post, we will explore effective strategies that can help you attract the ideal candidates on a permanent basis and build a high-performing team.
the optometry sector in the UK is vital for the provision of accessible, preventive, and comprehensive eye care services.
By detecting and managing eye diseases, correcting vision impairments, and promoting good eye health, optometrists contribute to maintaining the overall well-being and quality of life of the population.
This is why we are so committed to sourcing the best quality candidates for your practice for both permanent and locum optical candidates, we do this using our years of experience and the many tools at our disposal.
How we attract optical candidates
To start we will begin establishing your companies brand to do this we will emphasize about your companies core values be they patient care, Education/ Development, workplace culture and your stature within your community.
We will demonstrate your commitment to professional growth by offering comprehensive training and continuing education programs. Invest in the skills development of your opticians, including workshops, conferences, and certifications. Highlight the opportunities for specialization and career advancement within your practice. By providing avenues for growth and improvement, you will attract candidates who are eager to expand their knowledge and expertise in the field.
As well as this we will speak on how you will create a positive work environment that encourages collaboration, open communication, and work-life balance. Foster a culture of respect, appreciation, and recognition for your team members’ contributions. Encourage feedback and create channels for employees to voice their opinions and suggestions. Offering a supportive and inclusive workplace not only attracts top talent but also ensures higher employee retention rates.
With healthcare professionals, patient care is essential. We will highlight your dedication to patient care and especially with smaller practices the sense of community within your practice.
All of this is vital when trying to source a candidate, people want to know who they will be working for and exactly what the company culture is going to be like, so establishing this early in the recruitment process makes everything quicker and more streamlines for both you and the candidates
What platforms are best?
Here at Team Locum we utilise all digital platforms to enhance your recruitment efforts. Leverage job boards, professional networking sites, and social media platforms to reach a wider pool of candidates. We actively engage in online communities and forums where eye care professionals congregate, sharing valuable insights and demonstrating your expertise.
Not only will we utilise every available job board on your behalf, we also have a job board of our own that is readily available to our 8,000+ locums both on the website and their app.
As well as using our job board we also have an extensive social following which we will regularly advertise our open listings giving you access to thousands of more potential candidates.
We will craft job descriptions that go beyond a simple list of responsibilities. Because they clearly outline the opportunities for career development, specialized training, and the chance to work with advanced equipment. Emphasise the impact opticians can make in improving patients’ quality of life through better vision. As well as mentioning any unique benefits your practice offers, such as flexible schedules, competitive compensation, healthcare benefits, and a supportive work environment.
Highlighting these aspects will pique the interest of top-tier candidates
Attracting and retaining the ideal candidates on a permanent basis requires a strategic approach and a commitment to building a strong employer brand. By developing a compelling brand, crafting engaging job descriptions, leveraging digital platforms, cultivating partnerships with educational institutions, providing training and continuing education, and fostering a supportive work culture, your opticians’ practice can attract and retain top-tier talent.
Remember, investing in your team is an investment in the success and reputation of your practice.
